Performance Marketing Manager with 6+ years turning ad budgets into exponential growth — across healthcare, e-commerce, B2B, and SaaS. Every rupee I manage has a mandate: return more than it costs.
"I don't just manage campaigns — I engineer growth systems that generate leads, appointments, and revenue on autopilot."
I'm Minhajul Abideen — a Performance Marketing Manager who has spent 6+ years obsessing over one question: how do you turn advertising spend into measurable, scalable business growth?
From managing 18+ US clinic ad accounts with sub-$8 CPL at AB7 Solutions, to driving ₹4.09 crore in revenue from ₹33 lakh ad spend at Bookchor, to scaling 300+ Google Business Profiles for Manipal Hospitals — my work is always anchored in outcomes, not activity.
I combine deep paid media expertise with CRM automation, funnel architecture, GA4 analytics, and AI-driven workflows to build acquisition systems that compound over time.
"I don't just manage campaigns — I engineer growth systems that generate leads, appointments, and revenue on autopilot."
Not vanity metrics — actual business outcomes delivered across real campaigns, real budgets, real clients.
Every skill listed here is backed by live campaign data, not certificates.
End-to-end campaign architecture — audience research, creative strategy, funnel design, A/B testing, and relentless optimization for CPL and ROAS.
Search, display, and Performance Max campaigns with laser-focused keyword strategy, quality score optimization, and conversion tracking via GA4.
GoHighLevel pipelines, AI calling workflows, WhatsApp chatbots (WATI), and lead nurturing sequences that convert prospects while you sleep.
Technical SEO, on-page optimization, Google Business Profile management at scale, and content strategy for sustainable organic growth.
Landing page CRO, multi-step funnel architecture, heatmap analysis, and iterative testing to maximize lead-to-appointment conversion.
High-converting ad creative direction — reels, carousels, testimonial videos, and UGC frameworks tailored to platform algorithms.
Three of the highest-impact campaigns I've led — from strategy through to measurable business outcomes.
Bookchor needed to simultaneously drive footfall for live events across 25+ Indian cities while building online revenue — with a finite ₹33 lakh budget and aggressive revenue targets. Every event had unique audience, geography, and timing requirements.
A multi-location US healthcare operator needed a unified lead generation system producing qualified patient appointments across diverse service lines — knee shockwave, spinal decompression, laser therapy — with consistent sub-$8 CPL across all locations.
Manipal Hospitals needed to establish digital dominance for 360+ doctors and 70+ specialties — combining SEO, Google Business Profile management, YouTube influencer marketing, and paid campaigns to build a compounding patient acquisition engine.
Live screenshots from active accounts — no stock images, no fabricated results.
US Healthcare Client (Dr. James) — $106,934 total spend · 81 campaigns · 562K reach (Apr 2022–May 2025)
Sept–Oct 2025: Active campaigns with $22–$30 CPL across spinal decompression & knee shockwave
Bookchor Google Ads: 101K clicks · 1.07K purchases · 519K purchase events · ₹225K cost (Jul 2024)
City-by-city revenue breakdown for Bookchor's book fair events — powered entirely by paid media.
Bespoke performance marketing engagements — built around your growth objectives, not generic packages.
Full-cycle Meta Ads + Google Ads management — from audience strategy and creative direction to daily optimization, reporting, and scaling. Built for ROI, not just impressions.
Design and build complete lead generation funnels — landing pages, CRO, email/SMS automation, and CRM integration — that turn cold traffic into loyal customers.
Specialized patient acquisition systems for clinics, hospitals, and multi-location practices. HIPAA-aware targeting, appointment booking funnels, and AI follow-up workflows.
Technical SEO, Google Business Profile management at scale, content strategy, and local search optimization for businesses competing in high-intent markets.
Design and implement AI-powered lead nurturing workflows — chatbots, AI calling, automated follow-ups, and CRM pipelines that eliminate manual bottlenecks.
GA4 setup, conversion tracking, custom dashboards, and performance reporting that gives you complete clarity on what's driving revenue and what's wasting budget.
I use the right tool for the right job — not just the most popular one.
What the people who trusted me with their growth have to say.
"Minhaj took our 18-location ad operation from chaos to a consistent lead machine. Sub-$8 CPL across the board, automated follow-ups, and weekly performance reviews that actually made sense. He doesn't just manage ads — he builds systems that run themselves. Best performance marketing hire we made."
"We handed Minhaj a ₹33 lakh budget and asked for 25 city events to succeed. He came back with ₹4 crore in revenue. The campaign tracking, city-by-city attribution, creative quality, and WhatsApp follow-up automation — everything exceeded expectations. He's the rare marketer who thinks like a business owner."
"Organic traffic went from 26% to 86% in one year. 300+ GBP profiles, 360+ doctor pages — all optimized and ranking. The bariatric surgery campaign delivered 40% ROI and the YouTube influencer strategy generated 27 lakh views with clear revenue attribution. Minhaj delivers where it counts."
* Replace with verified testimonials from your LinkedIn recommendations for maximum credibility.
Whether you're a clinic trying to fill appointments, a brand trying to scale e-commerce, or an agency looking for a reliable performance partner — let's talk.
Typically responds within 24 hours · Based in Bengaluru · Available for Remote & On-site engagements